Carol McLeod is a Freelance Copywriter/Content Marketing Strategist with 10 years experience as a writer in the marketing communications, alternative energy, non-profit and travel/tourism sectors.
Carol has written copy for various industries and on a variety of topics. From a weekly newspaper column about the YMCA, to Content Writer/Editor of a women’s networking magazine, to providing marketing and publicity for a growing Storytelling Festival, Carol has demonstrated the ability to consistently provide excellent communications and marketing skills.
Carol writes white papers, case studies, articles, news releases, sales letters, direct mail packages, email marketing campaigns, sponsorship/fundraising packages, grants, web site copy, and other marketing materials clients need in order to sell their products and services.
In September 2009, Carol was appointed Artistic Director to the St Marys Storytelling Festival. Prior to this, she was Festival Coordinator in 2008, Marketing and Promotions Coordinator with the Festival from ‘06-’07, and served as a member of the Board of Directors for one year. During this time Carol had the opportunity to participate in workshops and learn from some of the best nationally and internationally acclaimed storytellers. This flair for storytelling is evident in her writing.
Carol’s work has been featured in area newspapers and magazines, and she was interviewed for the Business Section of the London Free Press in February 2007 on “Work in Your Bathrobe Day”- a day to celebrate work-from-home entrepreneurs. She is also publisher of Contented Copy, a blog about using content marketing and social media for the average small business owner.
Carol is a graduate of the University of Western Ontario, with a B.A. (Honours) in English Language and Literature. She actively pursues education in all its forms, and has taken Professional Development courses with award winning Canadian author and copywriter Steve Slaunwhite. In 2009, Carol has spent a fair bit of time attending Michael Stelzner’s online summits. She has attended the White Paper Success Summit, Social Media Success Summit, and Copywriter’s Success Summit. She has recently started presenting on topics related to Content, Storytelling, and Social Media, and is currently busy planning the 7th “Once Upon a Thames” Storytelling Festival here in St. Marys on June 4th and 5th, 2010.
To see examples of her work, visit www.carolmcleod.net, and to contact her, email carol@carolmcleod.net